Want to set up, manage and optimise your digital ad campaigns? Perfect. That’s exactly what you can do with DPG Media’s Ad Manager, in the North and South of our country.

A fast and effective self-service advertising platform

With Ad Manager, everything just comes together: our investments in first-party data, new and impactful ad formats, an independent technical infrastructure and premium content. The platform also makes full use of DPG Media's first-party data and is seamlessly integrated with Datalab. Advertisers can upload and activate their own CRM data or build custom segments. From now on, advertisers also benefit from extended targeting options in all browser and app environments, as the platform works without third-party cookies and identifiers.

Customer speaking

First of all, a big part of the budget you spend on programmatic systems today goes to technical fees. According to the latest ANA (Association of National Advertisers, Q4 2023) study, these can amount to 29% of the available media budget. A lower budget is obviously felt in the impact and in the results of your campaign.

Secondly, another 35% of the media budget can be lost due to a non-optimal set-up. Think of media buying on domains that generate a lot of invalid traffic or contain many non-viewable or non-measurable impressions.

The final challenge for media buying via programmatic in open auctions is the rise of Made for Advertising (MFA) websites. These websites are designed to show as many ads as possible, while offering little value to the customer and chipping away at the media budget from trusted partners and publishers.With all of this in mind, DPG Media developed Ad Manager. The goal was to develop an ad platform based on 3 pillars:

Ad Manager is ready and waiting to be used on DPG Media's Trusted Web. There are other options where you are in the driver’s seat: based on available technology, knowledge and time, you make a choice based on your needs. Your desired results can also play a role in choosing your buying method. There are 3 main buying methods you can choose from to get the best possible results for your campaigns:

How A.S.Adventure scored 55% more clicksAnd you can get them too...  
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